SUPPORTING AN INDUSTRY LEADER
Worthington Enterprises Creative Strategy
Modern campaigns for a trusted industrial name
CHALLENGE
Formerly known as Worthington Industries, Worthington Enterprises is a global leader in metal product design and manufacturing. Based in Columbus, Ohio, Worthington Enterprises products are used in homes and businesses around the world. As an extension of Worthington’s Building Products marketing team, we became a partner to guide their brand, creating everything from full campaigns to one-off print pieces to help them carry their legacy forward.
“The Conspire team is a great partner who takes the time to understand your needs and always delivers on time and above expectations!”
SOLUTION
As an extension of their Building Products marketing team, we offer consistent, on-demand design services—from comprehensive campaigns to quick-turn print pieces—that help reinforce their legacy as a global leader in metal product innovation.
SERVICES
+ Fractional Creative Services
+ Project Management
+ Print Design
+ Digital Design
+ Copywriting
+ Photography
SmartLid® Product Advertising
SmartLid isn’t just a propane tank lid - it’s a gamechanger for remote monitoring. To drive adoption and showcase its value, we developed a compelling series of print and digital ads tailored for top industry magazines and websites, designed to capture attention and accelerate integration into client operations.
PowerCore Product Promotion
To support the launch of PowerCore, Worthington’s innovative spray cannister, our team developed a cohesive promotional campaign spanning print and digital channels, tailored for both trade show engagement and direct outreach. We designed an oversize trifold brochure that served as a high-impact piece for direct mail and in-person distribution - bold in format and focused on clearly communicating the product’s key benefits. Supporting materials included a series of digital ads to extend the campaign’s reach online, along with a large-scale trade show banner that anchored the booth presence and reinforced brand messaging.
A2L Cylinders Campaign
To support the launch of Worthington’s new line of Class A2L recovery cylinders, we developed a suite of marketing materials designed to build awareness and generate demand across key audiences.
Our work included a sell sheet, updated product spec sheets, a LinkedIn post targeting industry professionals, and a bold trade show banner to support in-person engagement. Each piece emphasized the safety and reliability of Worthington’s new products, reinforcing the brand’s reputation as a trusted industry leader.
R.O.I.
By increasing bandwidth and elevating creative output, we ensure the Worthington brand stays unified and visually compelling as they continue to grow and evolve.
