Worthington Resource Pantry Rebrand
PROJECT SPOTLIGHT
Meet Worthington Resource Pantry
For decades, the Healthy Worthington Coalition has operated a food pantry that has grown into a resource center that serves neighbors in eight zip codes in northern Franklin and southern Delaware counties.
Today, it’s a community organization with resources to share and a long standing tradition of neighbors helping one another. To become more relevant to Worthington’s changing demographics, the Coalition needed a refreshed, modernized name and story.
Conspire Approach
Conspire lead the Coalition’s board on a deep dive into brand strategy, that aligned and rallied stakeholders around the cause for change.
How It Went
Conspire identified the DNA of the Food Pantry’s story and applied our creative process to imagining a new name and an engaging brand story.
We are more than a food pantry.
We are unique. We are a resource center that educates, feeds and comforts people who need a helping hand during rough economic times. We are committed to building a healthy Worthington. We engage our community by serving our neighbors, and providing them with opportunities to serve one another.
We are the Worthington Resource Pantry.
Project Services
Brand strategy
Narrative video
Copywriting (story)
Identity design
Website design
Apparel & swag design
Basic collateral design
Core messages
